033 VOL.33 Reflections of The Modern Women - Ladies’ Relaxation Plan

2018.12.5 Wed.

After 5 o'clock, a little bit of luxury, enjoying a hotel restaurant or staying overnight, ladies' gatherings have become very popular. Nowadays, many hotels offer ladies' plans, but it all started with Keio Plaza Hotel.

In 1993, the idea of staying in a family-type four-person room with female friends sounded fun, and thus the first ladies' plan in Tokyo, "Time, Stop," was born. This plan, which included a bottle of wine, received an overwhelming response and led to a boom of ladies' plans in many hotels. As the competition for gifts intensified, Keio Plaza Hotel introduced the first women-only room, "Dream Story," in 1996. The room featured many thoughtful touches from a female perspective, such as herbal tea and a jewelry box, which became a huge hit. In the 2000s, the hotel introduced even more luxurious and private ladies' plans, including in-room esthetic treatments, solo ladies' plans, and mini party sets for room service.

Today, ladies' gatherings have become more diverse. As women continue to excel in various fields, their needs and desires have become more varied. Keio Plaza Hotel has always been quick to reflect these changes in women's lifestyles in their plans. The many ladies' plans that have been offered over the years can be seen as a mirror reflecting the changing times.