Shinjuku’s Traditional Enjoyable Dyeing Experience
We will be holding a regular event called “Enjoying Shinjuku’s Traditions - Dyeing Experience” where you can learn about the charm of dyeing, a local industry, and have a chance to experience it firsthand.
Rediscover the charm of Shinjuku’s local industry and enjoy a special stay experience that allows you to touch upon Japanese culture.
Katazome & Shibori Dyeing Experience
You can experience these traditional crafts under the guidance of artisans from the Shinjuku District Dyeing Association.
Each month, guests create a tote bag (38cm x 35cm) using stencil dyeing techniques, or a shibori (tie-dye) handkerchief (38cm x 38cm), which they can take home as a memorable souvenir from their trip.
What is Katazome?
It is a traditional Japanese technique where a delicate pattern is dyed onto fabric using a stencil. For the experience, you will be dyeing a pattern of azalea flowers onto a convenient shoulder tote bag that has the Keio Plaza Hotel logo stencil dyed onto it. The bag will be dried on the spot to complete the process.
What is Shibori (Japanese Tie-Dye)?
It is a traditional Japanese dyeing technique where parts of the fabric are bound tightly with thread or clamped between boards to prevent dye from penetrating those areas, creating unique patterns. This technique is a type of "shinsen" (immersion dyeing) and is considered one of the foundational methods of dyeing. The fabric is immersed in a mixture of dye and auxiliary agents to achieve the desired coloration.
During the experience, you will take home your dyed handkerchief in a bag. After drying it in your room or at home, it will be considered complete.
Implementation Overview
| Date: | July 9 (Wed), August 8 (Fri), September 27 (Sat), October 17 (Fri), 2025 *Scheduled to be held once a month. *July/September: Katazome (Japanese stencil dyeing) experience (tote bag) *August/October: Shibori (tie-dye) experience (handkerchief) |
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| Event Time: | 1:00 PM - 5:00 PM (last admission at 4:45 PM) ※Duration is approximately 30 minutes ※No reservation required. Feel free to join anytime during the event hours. |
| Venue: | South Tower３F Lobby *The event on October 17th (Friday) will be held in the main lobby３F Main Tower. |
| Price: | Katazome (Japanese stencil dye) experience (tote bag) - 1,000 yen for hotel guests, 2,000 yen for general customers Shibori (Japanese tie-dye) experience (handkerchief) - 500 yen for hotel guests, 1,000 yen for general customers (all prices include tax) [Special offer] Premier Grand hotel guests can experience these for free |
About the Shinjuku Ward Dyeing Council, who will be cooperating with us on this experience.
The Shinjuku Ward Dyeing & Finishing Association is composed of artisans involved in the kimono industry, including Edo Komon, Edo Sarasa, Tokyo Hand-Painted Yuzen, Edo Embroidery, Nori-gao (Rice Paste) Crest Overglaze, Dyeing Correction, Fabric Stretching & Washing, and Yu-noshi (a traditional fabric finishing technique).
Our members work across different trades to promote mutual information exchange and collaboration among organizations. We are dedicated to the advancement and development of the industry through activities such as new product development, research, and holding exhibitions.
Special Sale of Local Products from Shinjuku
We are pleased to present to you the local charm of Shinjuku through the products of “Azalée”, a brand from Shinjuku, created as a joint project of Shinjuku’s local industries, “Printing & Bookbinding” and “Dyeing”. Please enjoy the beautiful items featuring motifs of Shinjuku’s district flower, the “Azalea”, and Shinjuku’s traditional small pattern.
Azalée
“Dyeing & Printing” is a revitalization project for the city through collaborative product development and planning between the two industries. While respecting tradition, the project aims to propose products and experiences suited to modern lifestyles, foster a renewed appreciation for these two major local industries rooted in Shinjuku, and create a new image for the city.
The logo features an Azalea, which is also designated as a flower of Shinjuku Ward, with dots reminiscent of traditional small patterns as an accent.
Special Sale
| Sales Date: | July 9, 2025 (Wed) / August 8, 2025 (Fri) / September 27, 2025 (Sat) / October 17, 2025 (Fri) |
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| Sales Location: | South Tower３F Lobby |
Azari Tote Bag: 1,500 yen
Azalea Pouch: 1,000 yen
Azalea hand towel: 1,000 yen
Azalea business card holder: 8,000 yen
*All prices include tax
Kimono For Coming-of-Age Day - Special Exhibition
We will be holding a special exhibition of approximately 15 colorful “furisode” (long-sleeved kimono) owned by the Shinjuku Ward, inside the hotel.
Exhibition period: July 9th (Wed) - August 8th (Fri), 2025
Exhibition location: South Tower３F lobby
“Haregi” Display Image
The Beauty of Traditional Japanese Dyeing - A Culture Deeply Rooted in Shinjuku
Tokyo, Shinjuku is a town of traditional Japanese dyeing culture that has been passed down and developed since the Edo period. Even today, we continue to preserve this culture.
For this event, we have prepared an opportunity for you to experience Japanese traditional dyeing techniques such as Shibori (tie-dye) and Katazome (stencil dyeing) under the direct guidance of artisans, in hopes of creating memorable experiences during your stay at our hotel.
Additionally, we will be exhibiting colorful traditional Japanese garments (Hiragi) from the Shinjuku Ward collection, as well as selling products from the Shinjuku-born brand "Azalée".
The event is open to all without the need for reservations, so please feel free to drop by and enjoy a unique experience that will add a special touch to your journey.
Cooperation: Shinjuku City Industrial Promotion Division, Shinjuku City Dyeing Council
Contact Information
Tel: ＋81-3-5322-8435
*Reception hours: Weekdays 10:00 a.m. – 6:30 p.m.
